Campaigns

Pure Flix

Director of Production & Digital Advertising, Social Ally Media 2018 – 2019
275,500+New customers from paid
253,000+Added organically
$26Cost per acquisition
370,000+Paying subscribers on platform

Goal

Scale subscriber acquisition for a streaming platform heading into acquisition talks.

Approach

Lead strategist on the Pure Flix account at Social Ally Media. Ran nine ad accounts across six channels — Facebook, Instagram, YouTube, and Pluto TV among them — at seven-figure monthly spend, built the agency’s video production department and directed designers and editors across client accounts, and worked directly with C-suite teams at major streaming and entertainment companies.

Results

Paid campaigns held a $26 cost per acquisition while maintaining growth month over month. The engagement contributed to results that led to Pure Flix’s acquisition by Sony Pictures.

Also on the desk

Under the same roof: organic strategy for Unplanned that drove 14.3M reach and 452,082 post clicks from a single channel, playful social for Samson (56,730 new followers, 995K engagements), and audience growth for David A.R. White (+24,000 followers — an 84% growth rate).