Campaigns
Unstoppable
Goal
Fill 700 theaters for a one-night Fathom event.
Approach
Created the social media campaign for the theatrical release of Unstoppable. When Facebook flagged the film’s promotion, the censorship story itself became national press coverage — and campaign fuel.
Results
$3M+Box office from two screenings
260,000+Tickets across 700 theaters
500K+Facebook likes
#1Highest-grossing Fathom event at the time
Two one-night screenings. At the time, the highest-grossing event in Fathom Events history.